What is Viral Marketing



Viral marketing is a marketing technique used with pre-existing social networks to increase brand awareness.

Usage Example:

  • Posting a link on your Facebook profile.
  • Including “Tell a Friend” automatic email link on your site.
  • Posting to Craigslist

Some claim effective viral marketing can lead to 500 – 1000 times greater impact than what you could get from regular advertisements.


 

7 Viral Marketing Tips

  • Create an emotion (express an idea that is currently being debated or ask a question that has several answers)
  • Stand out from the crowd
  • Tell a good story around the product/service you’re marketing
  • Tell the story over multiple parts
  • Allow participation (email to a friend – downloading – embedding on other sites)
  • Allow comments to be posted live on your site
  • Don’t restrict access


The Classic Hotmail.com Viral Marketing Example


The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple:

  • Give away free e-mail addresses and services,
  • Attach a simple tag at the bottom of every free message sent out: “Get your private, free email at http://www.hotmail.com” and,
  • Then stand back while people e-mail to their own network of friends and associates,
  • Who see the message,
  • Sign up for their own free e-mail service, and then
  • Propel the message still wider to their own ever-increasing circles of friends and associates.

 

 


 

Granted, so strategies work better than others so play around with some techniques to see what works best for you.  Just remember that off the internet marketing rules apply  — create a buzz, leverage the media, and network.

[Post to Twitter] Tweet This Post  [Post to Yahoo Buzz] Buzz This Post  [Post to Delicious] Delicious This Post  [Post to Digg] Digg This Post  [Post to StumbleUpon] Stumble This Post 

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